Cycling

Spokehold

My Role
Product Design
UX/UI Design
Timeline
2026 · Design & prototype development
Three proposed mobile interface screens for this case study

Your next ride changes the map.

Spokehold explores a different reason to get back on the bike: the chance to shape a shared map. Riders complete loops along real streets to claim territory and contribute to their club.

I designed the experience around the relationship between the ride, the enclosed territory, and the club. The map stays central, while capture results explain what happened and why. The early prototype focuses on proving the core loop before adding a full social platform.

The challenge

Distance and speed are familiar rewards in cycling apps. Spokehold asks whether territory, ownership, and a shared club goal can make an ordinary route feel worth riding again—without turning the experience into a confusing game dashboard.

How might a completed ride feel like a meaningful contribution to a shared world?

Design decisions

The ride creates the territory

A completed street-based loop grounds the reward in an actual cycling effort. The long-term rules need to address overlaps, challenges, and ownership fairly.

Explain the outcome

A capture result should make success or failure understandable. GPS issues and an incomplete loop need specific feedback rather than a generic error.

Start with a smaller social circle

Invited friends and cycling clubs provide a controlled starting point. Privacy, fairness, and safe riding are part of the product’s design constraints.

The experience

  1. Ride — Record a route along real streets.
  2. Close the loop — Validate the route and the enclosed area.
  3. Claim — See the territory result and club contribution.

New interface study · Illustrative content · Proposed design, not a shipped screen.

Current stage

Design & prototype development

The core flow and light/dark interface direction are designed. The local testing build is scoped to GPS tracking, loop validation, territory display, and persistence. Multiplayer competition and production anti-cheat remain future work.

Next validation

  • Can riders explain territory creation and takeover without a walkthrough?
  • Does capture feedback make GPS and route-validation failures understandable?
  • Does seeing the map change encourage another ride?
The reward only works if riders trust it. Clear rules and understandable feedback matter as much as the visual impact of claiming territory.
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